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|Title:||New Business: have you done your homework?|
|Author:||Carvalho, João M. S.|
|Citation:||Carvalho, J. M. S. (2017). New Business: have you done your homework? Revista Hipótese, 3(4), 25-35.|
|Abstract:||This paper intends to present a new business canvas that can help entrepreneurs doing their homework before starting a new venture. The Basic Business Creation Model (BBCM) acts like an acid test validating or not the new idea. It can be used as a pedagogical tool as well as a first approach to a new project. With a few steps it is possible to structure the business and assess its economic viability. More, the model makes the entrepreneur decide and act based on a strategic reflection upon the critical factors to be succeeded, and it develops a new insight about the value model that underlies any business.|
|Appears in Collections:||Artigos em revistas indexadas|
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