Please use this identifier to cite or link to this item:
http://hdl.handle.net/10400.24/553| Title: | New Business: have you done your homework? |
| Author: | Carvalho, João M. S. |
| Keywords: | Entrepreneurship Business models BBC model Value model |
| Issue Date: | 2017 |
| Citation: | Carvalho, J. M. S. (2017). New Business: have you done your homework? Revista Hipótese, 3(4), 25-35. |
| Abstract: | This paper intends to present a new business canvas that can help entrepreneurs doing their homework before starting a new venture. The Basic Business Creation Model (BBCM) acts like an acid test validating or not the new idea. It can be used as a pedagogical tool as well as a first approach to a new project. With a few steps it is possible to structure the business and assess its economic viability. More, the model makes the entrepreneur decide and act based on a strategic reflection upon the critical factors to be succeeded, and it develops a new insight about the value model that underlies any business. |
| Peer review: | yes |
| URI: | http://hdl.handle.net/10400.24/553 |
| ISSN: | 2446-7154 |
| Appears in Collections: | Artigos em revistas indexadas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| v3n4 2017.pdf | 199,69 kB | Adobe PDF | View/Open |
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